Turning your IT monitoring tool into a true business monitoring tool

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BMC Software provides a complete monitoring architecture - from collecting data about all of the components in IT to building availability reports, including service level management and business impact analysis. Imagine what we could achieve with this solution if we collect and work on information not only from the network, hardware and software, but also from an external non-IT environment:

If we monitor the daily volume of sales for a certain product and check how we are referenced in Google, we can measure how Google affects our business.
If the weather affects our business (carriers, airports, etc.), monitoring weather forecasts will help us prevent critical conditions and take preventive actions.
If we are selling financial services, it could be useful to continuously monitor various stock quotes, gas prices or currency exchange rates. We could then build monthly reports on their variations and the impact on our sales.

If we can do that, we will have turned our pure IT monitoring tool into a true business monitoring tool, which must be considered imperative for true business service management. The remaining question is: how do we manage to bring this kind of information into BMC Performance Manager?