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Trademarks Usage Policy

Last updated: September 2nd, 2022

The following Trademark Usage Policy will show you the proper use of Sentry Software's trademarks.


Sentry Software (“Sentry”) is a leading manufacturer of computer software to monitor the health and performance of servers and other infrastructure devices. Sentry has adopted this Trademark Usage Policy to maintain the integrity of the Sentry trademarks.

To protect our consumers, Sentry works are to assure that Sentry's trademarks identify Sentry as the source of Sentry's high-quality products and services. For this reason, Sentry prohibits the use of its trademarks in a manner that could confuse or mislead the public. Prohibited uses include the development, adoption, or registration of names, logos, trademarks, symbols, phrases, brands, domain names or other business, product or service identifier that could be confused with any of Sentry's trademarks.

Sentry's trademarks may be used for journalistic purposes, to refer to Sentry or Sentry's products and services, or other non-commercial purposes as long as this Trademark Usage Policy is strictly followed. Any commercial use of the Sentry trademarks must be specifically granted by Sentry through a written agreement.

Sentry may replace, update or modify our trademarks or this Trademark Usage Policy at any time. Please check our Web site frequently for changes. We appreciate your cooperation.

General Principles

Sentry requests that you observe the following principles when using our trademarks:

Maintain the Integrity of Our Trademarks. Any use of the Sentry trademarks must not disparage Sentry or its trademarks, products, or services.

Clearly Identify Sponsorship or Endorsement. Use of the Sentry trademarks must not mislead the public as to an organization's affiliation with Sentry or Sentry's sponsorship or endorsement of a company and/or products or services.

Apply the Trademark and Service Mark Symbols Correctly. Always use the registered trademark and service mark symbol "®" when referring to our registered trademarks (e.g. Sentry Software®). Use the unregistered trademark symbol "™" when referring to our unregistered trademarks. You must use the proper symbol with each of our trademarks, and apply the symbols consistent with these Policy instructions, in every copy of communication, document, packaging or other material in which our mark appears, regardless of the medium.

Connect our Trademarks with Sentry Software. Always provide the following notice at least once within each copy of the communication, document, packaging or other material referencing any Sentry mark:

[Identify mark(s) used] [is a trademark/are trademarks] of Sentry Software. For example: Hardware Sentry™ is a trademark of Sentry Software.

Keep Sentry's Trademarks Clear, Separate and Distinct. The Sentry trademarks must be used separately from other logos, trademarks or service trademarks, and may not be used as part of the name for any other organization or its products or services. No one, not even a licensed partner of Sentry, may use a name for itself, its products or services that incorporates, or is confusingly similar to, any Sentry mark. Another company's mark can be used in context with a Sentry mark to indicate a relationship between Sentry's products and services and those of the other company (e.g., Acme Systems® utilizes Sentry Software® to observe their carbon footprint).

Specific Guidelines

The following general guidelines should assist you with basic questions regarding the use and appearance of the Sentry trademarks. Please contact us directly for any specific questions or to set up a licensing agreement.

Sentry's Trademarks and Logos

  • Sentry's current registered ("®") and unregistered ("™") trademarks and logos are listed as follows:
  • Sentry Software® (INPI registration No. 4678762)
  • MetricsHub® (INPI registration No. 4991329)
  • Hardware Sentry™
  • Monitoring Studio™
  • Storage Sentry™
  • Sentry Desk™

Presentation of Trademarks

The Sentry trademark must be presented in title case when written in text, and all uppercase in the Sentry logo. Sentry's trademarks should be used in their exact form -- neither abbreviated nor combined with any other word or words.


Sentry Software Logo: RGB(0, 69, 119), #004577, or CMYK(100, 42, 0, 53)

MetricsHub® Logo:

  • Red:RGB(229, 0, 49), #E50031, or CMYK(0, 100, 77, 0)
  • Green:RGB(69, 206, 82), #45CE52, or CMYK(66, 0, 0, 84)
  • Blue:RGB(38, 132, 255), #2684FF, or CMYK(77, 49, 0, 0)

Trademark Symbols

Use the "®" and "™" symbols as applicable for Sentry's registered and unregistered trademarks, respectively.

Apply the Trademark Symbols in the Correct Places

The appropriate trademark symbol must be used the first time a mark appears in a document, communication, or advertisement and in all prominent appearances of a mark.

Packaging and other uses: The appropriate trademark symbol must be used every time the trademark appears.

Proper Use of Word Trademarks

Separate Our Trademarks from Others' Trademarks: Sentry's trademarks must be used alone, without other logos, trademarks or service trademarks. They may not be combined with others' trademarks. However, other logos or trademarks can be used in connection with Sentry's trademarks when indicating a relationship between Sentry, its products or services and another party or its products or services.

Proper Use of Name

Always use the full, proper trademarked brand names in all communications. For example:

Sentry Software
Sentry Software®
Hardware Sentry
HW Sentry
Hardware™ Sentry®
Hardware Sentry™
Metrics Hub

Distinguish Our Brand Names from Our Corporate Name

A trademark is used to identify a brand. A trade name is a corporate name used to identify an organization or company. “Sentry Software” can be used as a trademark or a trade name. Use the appropriate trademark symbol when using "Sentry Software" as a trademark to identify the source of one of our products (e.g., "the Sentry Software® monitoring solution"). You do not need to use a trademark symbol when using "Sentry Software" to generally refer to our company, Sentry Software.

Trademarks within Sentry's products

Our trademarks are present on a number of components within our end-user software programs. These trademarks may not be removed or altered.

Third-Party Trademarks

Some of Sentry's products include technology used under license from third party licensors. You may not use any such third-party trademarks without express permission from the owner.

Do not use another company's trademark to show endorsement, approval, or an association with that company without its written approval.


Sentry tries to make its trademark policy as clear and comprehensive as possible. If you're considering a use of a Sentry trademark, and you're unsure whether that use would run afoul of Sentry's guidelines, feel free to contact us and ask.